Privacy policy

Who we are

This website (aure.ai) is operated by Self Group Ltd, a company registered in England and Wales. This policy explains how we handle your personal data when you visit this website.

For privacy-related questions, contact us at privacy@aure.ai.

What this policy covers

This policy applies to the aure.ai marketing website only. If you use the Aure mobile app or verification platform, a separate privacy policy applies and is available within those services.

Information we collect

When you visit this website, we may collect the following information:

• Email address — if you choose to sign up for launch notifications. We use this solely to notify you about Aure's availability.
• Usage data — we may collect anonymous, aggregate data about how visitors use the site (pages visited, time on site) using privacy-respecting analytics. This data cannot identify individual visitors.
• Server logs — our hosting provider (Vercel) may collect standard server log data including IP addresses, browser type, and referring pages. This data is retained by Vercel in accordance with their privacy policy.

Information we do not collect

This website does not collect:

• Names, phone numbers, or physical addresses
• Payment or financial information
• Biometric data of any kind
• Location data beyond what is present in server logs
• Device fingerprints or tracking identifiers

How we use your information

• Email addresses are stored in HubSpot and used only to send you launch notifications. We will not send marketing emails beyond what you signed up for, and you can unsubscribe at any time.
• Analytics data is used to understand aggregate site usage and improve the website. It is not used to identify or profile individual visitors.

Cookies

This website uses only essential cookies required for the site to function correctly (such as theme preference). We do not use:

• Advertising or targeting cookies
• Third-party tracking cookies
• Social media tracking pixels
• Cross-site tracking of any kind

Data sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your data may be processed by the following service providers, who act on our behalf:

• Vercel — website hosting and delivery
• HubSpot — email notification list management (if you sign up)

We may also disclose information if required by law, regulation, or legal process.

Data retention

Email addresses submitted through the notification signup are retained until you unsubscribe or request deletion. Server logs are retained by Vercel in accordance with their standard retention periods. Analytics data is aggregated and does not contain personally identifiable information.

Your rights

Under the GDPR, UK GDPR, and other applicable data protection laws, you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate data
• Erasure of your data
• Object to processing of your data
• Withdraw consent at any time

To exercise any of these rights, or to request deletion of your email address from our notification list, contact us at privacy@aure.ai. We will respond within 30 days.

Legal basis for processing

Consent: When you submit your email address for launch notifications, we process it on the basis of your consent. You can withdraw consent at any time by unsubscribing or contacting us.

Legitimate interest: Server logs and anonymous analytics are processed on the basis of our legitimate interest in maintaining and improving the website.

International transfers

Your data may be processed outside the UK and EEA by our service providers (Vercel and HubSpot operate infrastructure globally). Where this occurs, appropriate safeguards are in place in accordance with applicable data protection laws.

Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact

For privacy-related questions or data requests, contact us at privacy@aure.ai.